Swanicoco, a brand that began making naturally fermented soaps which now is South Korea‟s leading cosmetics company made its debut today in an official media launch event at The Glass House, Seputeh in Kuala Lumpur. Swanicoco‟s philosophy stems from using its trademarked anti-aging fermentation process which produces natural bio ingredients replacing artificial chemical ingredients.
Dermatologically safe, having no skin side effects and earth-friendly are some of the many advantages of using natural ingredients in skin care products. Swanicoco provides the assurance of providing excellent benefits to the skin, including regenerating and controlling skin elasticity using organic herbal and botanicals sourced from all over the world.
“With the growing consumer interest in using natural and organic beauty ingredients, it was befitting to introduce Swanicoco to Watsons Malaysia, known for its unique bio-based formulation. At Watsons, we continually listen to our valued customers and strive to provide the latest skin care brands from around the world. The product range complements the innovative approach by Watsons Malaysia in constantly catering to the needs of our customers,” said Caryn Loh, General Manager (Country Head) of Watsons Malaysia.
A special ballet swan lake dance performance opened the event, complementing Swanicoco‟s brand name, meaning pursuing the elegance of a “swan” (feminine), and “coco” meaning “coconut” (offering botanical natural cosmetics) as well as “cuteness” in French. Some of Swanicoco‟s product range including the Bitamin E extra matt emulsion, Pore Clearance, A.C control care skin toner, best-seller Gold plant stem pure ampoule, RH-EGF Pure ampoule and the Extra hydrating swan cream were showcased with a „live‟ skin routine care demonstration session conducted by Swanicoco‟s skin expert flown in from Korea, Miss Adia Song. Members of the media and bloggers also got a chance to understand the brand in fun games and activities during the event, such as “Get to Know Swanicoco”, “Swanicoco Memory Game” and posting of photos and hash tagging the event.
According to Kevin Hyun, General Manager of Swanicoco Korea, Swanicoco caters to all skin types and challenges and is it the only brand trademarked with a special anti-aging fermentation process which gives a differential product offering to Watsons Malaysia, a leading health and beauty retailer in the country. He also proudly mentions that one of Swanicoco‟s „star‟ product, the RH-EGF Pure ampoule promotes epidermal cell renewal with the Noble-Prize formulation of the Epidermal Growth Factor (EGF).
The event was officiated by Caryn Loh, General Manager (Country Head) of Watsons Malaysia, Danny Hoh, Customer Director, Watsons Malaysia, Foo Hwei Jiek, Head of Trading, Watsons Malaysia, Kevin Hyun, General Manager of Swanicoco Korea and Charles Kim, Managing Director of MOVE S&C Sdn Bhd in the official launch of Swanicoco brand of products to the media and blogger community