Magnum, the authority on pleasure, has launched its most playful ice cream yet – Magnum Red Velvet. The new, innovative and bold flavour introduces a playful take on classic Magnum indulgence as a reminder to inspire Pleasure Seekers to have the confidence to play as an adult.
“When did being a modern and sophisticated adult mean that there was no time for play? Play is all around us, yet goes mostly unnoticed or unappreciated,” said Shiv Sahgal, Marketing Director for Foods & Refreshment, Unilever Malaysia. “Through the launch of Magnum Red Velvet – our most playful flavour yet – we hope to inspire our Pleasure Seekers to bring back moments of play into their day to day lives. Be it while at work or relaxing with friends, we are encouraging everyone to never stop playing.”
Inspired by the iconic and well-loved Red Velvet cake among Malaysians and fans across the world, Magnum has pushed the boundaries yet again in delivering and replicating the popular favourite in an indulgent Magnum ice cream.
Magnum Red Velvet – #NeverStopPlaying with the Sweet and Savoury
As the chocolate expert, Magnum elevates the level of chocolate innovation and credentials with each new indulgent creation. With Magnum Red Velvet, Magnum offers a playful balance of fun and sophisticated flavours.
True to the “Never Stop Playing” spirit, Magnum has innovatively played with different taste profiles with the new Magnum Red Velvet. Bite into a coat of luxurious and cracking cream cheese-infused Belgian white chocolate, made with the finest cocoa butter – a sure sign of quality chocolate. Within, velvety cocoa ice cream has been naturally coloured red and is swirled with a savoury cream cheese sauce, bringing the classic Red Velvet cake flavours together into a perfectly balanced, sweet and savoury Magnum ice cream.
Combining the sophistication of Magnum with a playful attitude that only the sweetness of white chocolate can bring, the Magnum Red Velvet is the playful side of Magnum pleasure. Encouraging Malaysians to find the fun in anything, the new Magnum Red Velvet revives the carefree and spirited attitude we enjoyed during childhood.
Latest partnership from Magnum x Grab brings the #NeverStopPlaying experience direct to your door
To celebrate the launch of the new Magnum Red Velvet and bring the #NeverStopPlaying experience to our Pleasure Seekers, Magnum is passing the play on through its latest partnership with Grab, daring adults to seize pleasure and have fun just the way they want.
From 5 to 9 May 2017, Pleasure Seekers can purchase launch-exclusive customized Magnum Red Velvet creations at RM30 with their debit/credit card via the GrabMagnum icon within the Grab App. Indulge in three uniquely crafted Magnum Red Velvet ice creams, available nowhere else in the world and directly delivered to your door. Adorned with luxuriously tempting toppings including pistachio, popping candy and marble chocolate, each carefully handcrafted creation brings you classic Magnum Red Velvet pleasure with a unique and playful twist.
This exquisite treat is available within the KLCC, Bangsar, Petaling Jaya and Damansara area. With only a limited number of these exclusively customised Magnum Red Velvet ice creams available, be the first to secure this playful indulgence. Reveal your playful side, with Magnum x Grab.
Deliveries will be made via luxurious #GrabMagnum vehicles between:
Weekdays: 10am – 5pm
Weekends: 10am – 8pm
For full terms and conditions, visit www.grb.to/MagnumRedVelvet.
With even more reasons to celebrate Magnum’s most playfully indulgent flavour yet, share your Magnum Red Velvet fun with #NeverStopPlaying, #MagnumMY and #GrabMagnum.