• Skip to content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer
  • Home
  • About
    • About Malaysian Foodie
    • Featured
    • SPONSORS
  • Privacy Policy
  • Disclaimer
  • Sitemap
    • EAT.DRINK
      • Food Review
      • Food Promotion
      • Food News
      • Event
    • STAY
      • Hotel Review
      • Hotel News
    • EXPLORE
      • Singapore
      • Taiwan
      • Thailand
  • More
    • Invited Review
    • Malaysia Food Blogger List

Malaysian Foodie

Food • Hotel • Travel • Event

  • EAT.DRINK
    • Food Review
    • Restaurant Promotion
    • Editor Picks
    • Dining In The Mall (Klang Valley)
    • What’s New!
    • Restaurant List
  • HOTEL
    • Room Reviews
    • Hotel News
  • TRAVEL
    • Hong Kong
    • Japan
      • Kyoto
      • Osaka
    • Macau
    • Malaysia
      • Kuala Lumpur
      • Malacca
      • Penang
      • Perak
      • Selangor
      • Sabah
    • Taiwan
    • Thailand
    • Singapore
  • Event
  • Lifestyle
    • Apparel
    • Books
    • Beauty
    • Craft
    • Electrical & Household Appliances
    • Food Product
    • Gadget
    • Online Shopping
    • Parenting/Kids
    • Property
    • Renovation/ Furniture
  • RECIPES
    • Cakes
    • Cookies
    • Desserts
    • Drinks / Smoothies
    • Mains
    • Pasta
    • Steamed Food
    • Cooking With Gadgets
  • Dining In The Mall
  • Ramadhan 2020
  • RMO
You are here: Home / Food News / Unlock the Warrior in You with an elixir that boosts your courageous confidence

Unlock the Warrior in You with an elixir that boosts your courageous confidence

April 5, 2017 By StrawberrY Gal - Food News Leave a Comment

Allexcel and TC Pharma today announced the launch of Warrior, an all-new sparkling energy drink. Warrior is a dynamic brand that has its sights set on expanding the energy drink category in Malaysia by helping consumers to ‘’unlock their courageous confidence’’ and warrior spirit with two great-tasting flavours – zesty lemon and fruity strawberry.

Infused with the goodness of vitamins B and C to enhance concentration and increase the body’s immunity, respectively, as well as an energy boosting Ginseng extract, Warrior offers consumers the much needed alertness to move forward with their daily endeavours with the courage, confidence and bravery of a Warrior!

Jate Samathivathanachai, Director of Strategy & Investments at Allexcel, said “Warrior is a fantastic product. It not only tastes great but its bubbles tickle your tongue while the vitamins, ginseng extract and taurine provide the energy one needs to continually cross off that never-ending to-do list. Warrior aims to be the enabler for millennials and youths to push themselves to reach their full potential with a stride of confidence.”

Samathivathanachai further elaborated that the Warrior personality resonates with young ‘Modern Day Warriors’ who are seeking ways to bring out the best in themselves, step out of their comfort zones and engage in new experiences. People in general require assurance that they are making the right decisions and the brand strives to be the catalyst in helping to motivate consumers to believe in themselves – and with that comes the birth of a true warrior. Life is full of challenges, but don’t be a WORRIER, be a WARRIOR.

“One of our goals for launching Warrior in the Malaysian market is to provide consumers with an exciting alternative to regular ready-to-drink beverages in the form of a refreshing sparkling energy drink as well as to revitalise the millennial palate. Warrior is a dynamic beverage made using high quality ingredients and appeals to consumers with active lifestyles who are looking for a pick-me-up” added Samathivathanachai.

As part of the launch and the three day “Warrior Genesis” roadshow, members of public will get to experience a novel tech crossover journey to “Unlock the Warrior” in them. Activities begin with participants donning their arms with intricate eye-catching body marbling “War Paint”, a first in Malaysia, followed by a virtual reality “Mission”, concluding with participants striking a “Victory Pose” which will be captured by bullet time photography in the form of a lenticular 3D print that can be taken home as a keepsake of the Warrior journey. The Warrior roadshow commences today in Petaling Jaya and will make its rounds to Johor Bahru on April 29-30 and Penang on May 20-21.

Warrior is available at major convenience stores and selected petrol marts, independent small grocers, supermarkets and hypermarkets at a recommended retail price of RM2.10 – 2.30 per can (depending on channel). In conjunction with the launch, members of public will get to enjoy a special promotion of RM4.00 for two cans of 325ml Warrior from 31st March to 2nd April 2017 at Sunway Pyramid Shopping Centre’s Blue Concourse and a chance to experience the Warrior Journey with unique and exciting activities.

For more information about Warrior, please visit www.facebook.com/WarriorSparklingEnergyMY and www.instagram.com/WarriorSparklingEnergyMY.

Category: Food News



Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

  • Facebook
  • Google+
  • Instagram
  • Pinterest
  • RSS
  • Twitter
Malaysian Foodie

Latest

  • #stayhome Lunar New Year Celebration with Dorsett Grand Subang January 26, 2021
  • HappyFresh teams up with Ben’s Independent Grocer (B.I.G) to bring its exceptional range of local and international brands online January 26, 2021
  • PALM COURT AT THE LANGHAM, HONG KONG, LAUNCHES THE BVLGARI ROSE GOLDEA AFTERNOON TEA January 26, 2021
  • Hi-Tea in Malaysian Style with Pandan Heritage January 26, 2021
  • CNY Hotel Reunion Dinner (Delivery Services) – The Saujana Hotel January 25, 2021
  • Celebrate Chinese New Year with Ruyi Delivery! January 25, 2021
  • G Hotel Receives the Prestigious Booking.com Travellers Review Award 2021 January 25, 2021
  • Vegetarian Banana Leaf rice set @ New World Hotel PJ January 25, 2021
  • KFC Ushers in CNY with KFC Golden Butter Cereal January 25, 2021
  • “Ring in the Year of the Ox with 1960s Vibes at the Curve” January 25, 2021
  • Celebrate Chinese New Year with Biogreen Hamper! January 25, 2021
  • Celebrate Chinese New Year with Biogreen Hamper! January 25, 2021
  • Grab your CNY Cookies from D’Fun Cookies! January 24, 2021
  • CONCORDE DELIVERS. “HUAT AH” WITH XIN’S IRRESISTIBLE TAKEAWAY/HOME DELIVERY PACKAGES January 23, 2021
  • MAGGI® Rallies Malaysians to Bring CNY Cheer to 11 Elderly Care Homes January 23, 2021
  • Celebrate Chinese New Year at Unique Seafood January 23, 2021
  • Celebrate an Abundance of Luck & Prosperity this Chinese New Year with Coco Steamboat January 23, 2021
  • Tiger launches its 2021 Chinese New Year campaign – Bring on the ‘ONG’ January 23, 2021
  • We Grill, You Chill Home Delivery January 23, 2021
  • Nestlé Spreads Prosperity This Lunar New Year January 23, 2021

Secondary Sidebar

EXPLORE

travel in japan

travel in hong kong

travel in macau

travel in taiwan

travel in thailand

Footer

Copyright © 2008–2021 Malaysian Foodie