Super Group Ltd (SUPER), the leading integrated instant food and beverage (F&B) manufacturer in the region, has teamed up with 11street, one of Malaysia’s leading online marketplaces to open its first online store.
This partnership is part of SUPER’s long-term plan to strengthen its position as a key player in the Malaysian market. Last year, SUPER was recognised as Malaysia’s Largest Coffee Manufacturer by the Malaysia Book of Records for its manufacturing prowess in producing up to 10 billion cups of coffee a year. In 2017, SUPER expands its online presence to cater to the modern, technology-savvy consumers, of which 59% shop online at least once a month.
SUPER’s store on 11street will feature its entire range of products, from coffee to noodles. There will be free shipping for selected products, special promotions and exclusive items such as SUPER’s ESSENSOTM MicroGround Black Coffee Gift Box. Consumers will also be able to participate in SUPER’s ongoing redemption promotion where they can purchase selected SUPER products to collect points and redeem premium Chef Topf La Rose cookware from Korea and double-wall glass mugs.
SUPER’s official online store opens up a new platform for SUPER to engage its customers while offering greater convenience and accessibility to coffee lovers everywhere. No matter where or when, SUPER will be there to put smiles on faces.
“We are delighted to be appointed as the first e-commerce platform to provide Malaysians with an exclusive opportunity to shop for SUPER products online. This is in line with our commitment to bring a wide range of product offerings to our shoppers. By partnering SUPER, we are able to grow our current extensive offerings of food, beverage and groceries even more. Coffee in particular has had a tremendous increase in demand online. For the past six months, our records have shown an increase of almost tenfold sale in coffee,” said Bruce Lim, 11street’s Vice President of Merchandising.
In conjunction with the official opening of SUPER’s store on 11street, SUPER is offering exclusive deals on its 11street store that are not available anywhere else. In addition, SUPER is offering special 25% off coupons that offer discounts worth up to RM50 with no minimum purchase required.