Kickstart your 2017 with the bang with Watson’s Malaysia CNY campaigb, Wuth the theme of #happybeautifulyear campaign launched was spearheaded by the CNY music video with have more than 20 local and international artist.
In this year, Watsons is proud bringing you with the highly anticipated music video to celebrate with the Chinese New Year and they brings you with the quality and entertaining music video production which will be many favorites.
The highlights of the whole campaign is on the song and music video which is being performed by Malaysian Singing Duo who is Fuying and Sam. And both were accompanied by the leading cast of the music video and fellow celebrity friends sinch as Amber Chia, Alvin Sinclair, Arja Lee, Arfan Aris, Leng Sisters, Joh Tan and many more.
And to further amplify the video, Happy Polla from Thailand was also given a cameo role in the music video where with her 1.5 million followers on social media has a big fans base in Malaysia and ideally a perfect fit to be the part of the music video.
“This music video showcases familiar Malaysians scenes and multi-cultural facets of Malaysia.This music video has winning elements of fun, laughter, over the top and humour and is poised to be loved by Malaysians. Also the music video and the original song convey the message of having the beautiful you for this New Year inside and out,” said Danny Hoh, Head of Marketing, Watsons Malaysia in his campaign keynote address to guests, members of the media and bloggers community.
The music video production was shot in November 2016 at various locations in Klang Valley. Watsons is dedicated to produce yet another highly successful music video to showcase the true essence of celebrating Chinese New Year including singing and dancing with lovable music. The music video released on Watsons Malaysia YouTube and Facebook channels respectively has to date surpassed the half million views within 48 hours!
There are also two digital extension versions to further promote the hair care and cosmetic offers in the stores nationwide. The first digital extension version featuring hair care offers made available on Watsons Malaysia YouTube and Facebook channels has thus far received more than half million views in a few days!
At the campaign launch, the main cast and celebrities were joined by Caryn and Danny for the traditional ‘Lou Sang’ ceremony in the midst of key business partners, members of the media and bloggers community.
To further engage Watsons VIP members, Watsons #happybeautifulyear campaign also brings a wholesome celebration by offering RM1,888,888 worth of prizes for the Dip and Win where VIP members spend more than RM80 in a single receipt stand a chance to dip in the happiness box and grab a prize.
Other promotions in conjunction with #happybeautifulyear campaign includes:
• Nationwide savings up to 50%
• FREE CNY Packet with purchase of RM60 and above
• FREE Collectible Mug with purchase of RM150 and above
• FREE Collectible Bowl and Chopstick Set with purchase of RM250 and above
• Exclusive hair offers with RM18 OFF for any purchase above RM118 with any participating hair care brand
• Exclusive cosmetic offers with buy 2 lipsticks with 10% OFF and receive FREE jewellery box with purchase of RM100 and above of cosmetic products.
For more information on Watsons Chinese New Year campaign and promotion, visit www.watsons.com.my/cny2017
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