– An important essential in our daily lives is the access to basic necessities such as a well-balanced meal. Understanding this as a growing issue in Malaysia, Kenny Rogers ROASTERS (KRR) has since contributed meals to more than 7,000 underprivileged people from children, orang asli, the poor and also volunteers, among others as part of their corporate social responsibility (CSR) initiative under the KRR Community Chest since 2005.
This year, KRR had their 22nd anniversary campaign called “22 Deliciously Healthy Years”, pledging to contribute a meal for every 22 ‘likes’ received on their Facebook page to volunteers of charitable organisations nationwide to recognise their tireless efforts. By the end of the campaign, it saw over 11,300 ‘likes’, translating to more than 500 meals.
Give.my was one of the organisations who received KRR’s meal contribution, resulting from the campaign. Momoko Sum, Project Manager of Give.my said, “Give.my is a platform that supports education improvement across Malaysia. We believe that volunteers play a huge role in supporting our platform and would like to thank KRR for the initiative to acknowledge our volunteers. We are grateful that KRR appreciate these unsung heroes in contributing to our society. We hope this will encourage the community to continue supporting volunteering programmes.”
Other charitable organisations that KRR have contributed meals to include EPIC, Malaysian Nature Society and Society for the Prevention of Cruelty to Animals (SPCA), MERCY Malaysia with more organisations lined up.
For more information on Kenny Rogers ROASTERS, visit www.krr.com.my or connect to www.facebook.com/krrmalaysia.