Mamee has been as part of Malaysians’ childhood years and households for almost half a century. As the company continues to grow with Malaysians, Mamee understands that it is even more important to identify and evolve with its consumers’ needs. Focusing on two key elements of a child’s life – nutrition and play – Mamee officially launched Mamee Monster Biskidz, its first-ever biscuit with DHA.
“Children these days have so much going on, running from one activity to another and, they need to keep their hunger pangs at bay to keep them going; especially in between their activities, helping them focus on their activities. Research and science have shown that DHA is a key component that aids brain development, DHA is essential for a child’s brain growth. We are excited to launch this new product, which complements their learning and development while giving them a tasty and nutritious boost on-the-go,” said Yang Berbahagia Tan Sri Pang Tee Chew, Group CEO, Mamee -Double Decker Sdn. Bhd.
The biscuits also contain added product benefits including nine vitamins; vitamin A, which is essential for functioning of the eyes, the family of B vitamins, B1, B2, B3, B5, B6, B12, that aid metabolism and energy production, Vitamin D that helps the body utilise calcium and phosphorous, Vitamin E that protects the fat in the body tissues from oxidation and calcium to aid in the development of strong bones and teeth.
“Education today has evolved and children must develop skills that will help them succeed and compete, be it in Malaysia or beyond. This led to the introduction of the Ministry of Education’s Malaysia Education Blueprint 2013-2025 that has a focus on development of higher-order thinking skills, the holistic development of children and improving cognitive skills which include problem solving, reasoning and creative thinking. Innovations like this complement children’s lifestyles as they go about their daily routine,” said Yang Berhormat Dato’ Seri Mahdzir Bin Khalid, Minister of Education, Malaysia.
“Our brand purpose is to inject fun in learning and children must develop skills that will help them become more well-rounded individuals, which is in line with the efforts of The Ministry of Education. At Mamee, we have always encouraged learning via fun activities through our various initiatives and school roadshows. We want to encourage children to unleash the power of imagination or what we at Mamee term “Kuasai Imameeginasi” with the ambition of inspiring young minds today for tomorrow,” said Yang Berbahagia Tan Sri Pang Tee Chew.
The biscuits come in three flavours, developed based on what children enjoy – milk, which is key in their lives, chocolate a favourite treat and seaweed that adds a savoury element. The biscuits are also light and crispy in texture, making it easier for children to consume. There are four convenient pack sizes to choose from, catering to different consumption needs and occasions. Each biscuit is also embossed with the iconic Mamee Monster Biskidz mascot, adding a fun twist to the biscuits.
Mamee Monster Biskidz are now available nationwide in four different pack sizes with varied pricings as below:
· Mini Pack sold at RM 0.50
· Regular Pack at RM 1.00
· Mid Pack at RM 3.90
· Large Pack at RM 7.90