Malaysia Fashion Week 2016 Global Launch Announcement

The Malaysia Fashion Week (MFW), a project by INTRADE organised by Malaysia External Trade Development Corporation (MATRADE) and STYLO International, will be showcasing the capabilities of 10 Malaysian designers in Paris, taking advantage of the Paris Fashion Week slated for 27 September to 5 October 2016. The initiative is an effort to strengthen Malaysia’s position as a fashion hub for the South East Asia region and the world. The showcase, also a global launch for MFW, is set to take centre stage on the second day of the Paris Fashion Week.

The Malaysian designers – Bon Zainal, JO DISAYA, Bill Keith, Keith Kee, Fizi Woo, Tanoti Crafts, Sakura Malaysia, Ruzz Gahara, Porosus and Toi – The Dressmaker, who were all selected based on their international appeal, quality and capabilities – will showcase their ready-to-wear Spring/Summer 2017 collection at a fashion show taking place on the River’s King boat. An exhibition will be organised in the next two days at Maria Callas Suite at the Hilton Opera, Paris.



Comments

  1. says

    For struggling designers I have seen a new trend of them setting up their own e-commerce sites and marketing their brand directly to consumers. If you can sort out the supply chain and use effective digital media marketing this can prove to be quite effective, especially for specialist and boutique designs.

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