With a vibrant new look, a new tagline and a revamped website, Buzzme is now ready for its next course of action as it looks to further expand its share in Malaysia’s MVNO (Mobile Virtual Network Operator) market and beyond.
At a media re-launch event held in conjunction with its 3rd anniversary celebration, the telecommunication service provider announced a comprehensive update and refresh exercise, unveiling plans to re-strategize the brand, products, rewards, offerings, and communications so as to rejuvenate its entire business portfolio. As an in-house brand of MVNA (Mobile Virtual Network Aggregator) pioneer in Malaysia and ASEAN, Enabling Asia Tech Sdn Bhd (known for partnering U Mobile), these updates come at a time when Buzzme is re-identifying its core values and position in the telco market that is increasingly competitive.
In order to stay relevant in the telecommunication industry, the team at Buzzme acknowledge the need for better products, plans, promos and rewards, and researched into both the Malaysian and regional MVNO market in ASEAN, while exploring and evaluating partnership opportunities, growth potential, branding and marketing solutions, reload currencies, and sales and services familiarity. Spearheading the team were Mr. Loke Yee Siong (Buzzme’s Chief Executive Officer), Mr. Kewell Yap (Buzzme’s Chief Business Controller), and Mr. Andrew Kok (Buzzme’s Head of Consumer Marketing), who together identified three core values for the brand, namely providing customers with the strongest, fastest mobile service; breaking down communication barriers; and helping customers stay connected to loved ones.
In a commitment to upholding the 3 core values, Buzzme proudly presented its new logo at the anniversary celebration: “As we prepare to transform ourselves into a regional MVNO, the new logo provides Buzzme a coherent brand identity, and at the same time reflects the diverse yet inclusive nature of the brand by harmonizing and respecting the different perspectives, lifestyles and cultures of the region,” emphasized Loke.
ATTRACTIVE REWARDS FOR YOUTH TELCO MARKET
Alongside its new logo, Buzzme has also introduced a new tagline: “beyond mobile. enriching life.”. “Buzzme is committed to going the extra mile for its customers,” said Loke. “We imagine ourselves not just as an ordinary telecommunication company, but as our customer’s lifestyle companion. Therefore, the journey with Buzzme is all about getting rewarded. For example, our customers get 20% value back as reward points when they consume data, voice and SMS traffic at a pay-per-use rate. We have also partnered with a number of up-and-coming entrepreneurs and brands, providing our customers with unique rewards that can be found nowhere else.”
The redesigned website exemplifies Buzzme’s new identity, with vibrant colors, a clean layout, and a focus on customer friendliness. Re-launched in June 2016, www.buzzme.com.my is key to Buzzme’s new marketing and distribution strategy of shifting the focus from traditional channels to a digital one, allowing its smaller team to extensively reach a segmented audience in an effective and efficient manner.
With its new look and innovative marketing strategy, Buzzme is hopeful that it will capture its target audience – Gen X, Gen Y and Millennials. “With our value-for-money plans and lifestyle rewards, we’re positioned as a great deal for lifestyle-savvy, always connected youths. Youths are also more open towards online shopping, providing another avenue for us to connect with our target market,” noted Loke.
Among the reward plans users can look forward to is the BuzzStyle campaign, whereby with a minimum reload of RM 100, Buzzme subscribers will stand a chance to win prizes from one of the nine Buzzme Elite Partners including Breakout Malaysia (Escape Game), Centro Hair Salon (Hair Salon), Sandisk (Memory Solution) and ZTE Malaysia (Mobile Device) to name a few. In addition, Buzzme are also currently running a weekly Share & Win contest on Facebook with attractive prizes to be won.
While the MVNO market continues to see competition where even the larger telco networks continue to face challenges, Buzzme as a new player sees opportunity to provide its products and services as an exciting and viable option to consumers. Besides ongoing improvement to its network solutions, Buzzme will continue to leverage on its position as an MVNO to offer affordable prepaid services, unique rewards and subscription plans with unlimited validity, proving Buzzme to be the better, smarter choice for mobile prepaid. “Buzzme has never intended to counter the competition in the industry, but we are always committed to delivering products and services on par with market expectations, if not better. We want to set out own goals while considering that the limits to grow are on us, and not others,” said Loke.
In the near future, Buzzme will be looking to provide even faster mobile Internet speeds as it launches its 4G LTE service. A new hybrid prepaid service that is on par with offers by other major telecommunication providers is also in the works. Plans are underway to expand horizontally and regionally, whereby new product lines and new markets will be established, including a new business segment catered for SMEs that is targeted to launch by Q4 of 2016, which will include push-to-talk, taxi mobile applications and a number of other features.
Buzzme also took the opportunity to thank its partners, dealers, attendees and the media. “The success of Buzzme’s relaunch is thanks to the support of all our stakeholders. We look forward to further collaborations as we continue to grow the brand into Malaysia’s largest MVNO,” said Loke.
Buzzme prepaid starterpacks are priced at RM 10 and RM 30, and can be purchased online as well as at a number of mobile-telco stores all over the country.
Follow latest updates, contests and promotions and engage with the brand via social media at facebook.com/Buzzme.m8 and @buzzme.m8 on Instagram.