EDITION has appointed CatchOn Communications to develop and drive the international hotel brand’s PR strategy in the region. CatchOn will be responsible for providing strategic counsel and media relations services for the EDITION brand, with a focus on the upcoming opening of the brand’s first property in Asia Pacific – The Sanya EDITION, slated to open in fall 2016.
Masterminded by visionary hotelier Ian Schrager in partnership with Marriott International, EDITION is the next generation of luxury hotel brand, combining the personal, intimate, individualised and unique hotel experience that Schrager, an internationally recognized American visionary hotelier, is known for, with the global reach, operational expertise and scale of Marriott. This delicate balancing act encompasses not only great design and true innovation, but also personal, friendly, modern service as well as outstanding, one-of-a-kind food, beverage and entertainment offerings “all under one roof”. With hotel currently open in London, Istanbul, Miami Beach and New York, EDITION has 11 properties in development. Future hotels will premier in Sanya, China (2016), Bangkok (2017), Abu Dhabi (2017), Shanghai (2017), Barcelona (2017) Times Square, New York (2018), West Hollywood, Los Angeles (2018), Reykjavik, Iceland (2018), Bali, Indonesia (2018) and Dubai (2019).
Founded in 2001, CatchOn is a strategic marketing and communications consultancy specialising in hospitality, travel, design, luxury and lifestyle. CatchOn has offices in Hong Kong and China.