Every year, from the month of May onwards, fruit lovers look forward to the most nutritious fruit available in our markets and fruit stores nationwide – the Zespri® SunGold Kiwifruit. This year, the world’s largest marketer of kiwifruit, Zespri® introduces the Wake Up With Zespri campaign starting with Zespri® SunGold Kiwifruit, sharing how consuming a sweet and zesty kiwifruit every morning can impact the overall wellbeing of the whole family every day!
Topping the nutrition chart as the most nutritious fruit amongst all others, one Zespri® SunGold Kiwifruit boasts over 3X the Vitamin C content found in an Orange for every 100g of edible flesh. And having kiwi every day is also good for health and I felt I am fresh after consuming kiwi everyday.
“Breakfast has constantly been touted as the most important meal of the day because it fuels the body with all the essential nutrients required to perform to our optimal level. Taking a Zespri® Kiwifruit with your regular breakfast every morning gives you just that and more because one Zespri® SunGold Kiwifruit is enough to meet 100% of your daily Vitamin C needs,” shared Ms Tee Lai Kim, Marketing Manager of Zespri Malaysia.
The Wake Up With Zespri campaign incorporates an overall consumer outreach programme through nationwide sampling exercises in the stores and outdoor, a special tie-up with selected The Coffee Bean & Tea Leaf outlets offering consumers a free Zespri® SunGold Kiwifruit with every purchase of a breakfast set from 23rd May – 29th May and the main highlight public event, Zespri® SunGold Kiwifest on Sunday, 29 May 2016!
The amazing palm-sized fruit definitely packs a punch with its high Vitamin C content. Sufficient daily Vitamin C intake is vital to strengthen our body’s immune system, protect muscle tissue against damage by free radicals, reduce fatigue and improve vitality. Vitamin C also helps to activate enzymes in the body that play an important role in boosting energy levels and this also helps to enhance one’s mood, making Zespri® SunGold Kiwifruit the necessary and perfect fruit to start the day!
The golden yellow flesh of a Zespri® SunGold Kiwifruit is juicy with a fresh tang, not quite as zesty as the more commonly seen green variety, hence easier on the palate for those who like their fruits slightly sweet. However, even with this natural sweetness, it has a low glycaemic index of 38, which indicates the amount of glucose that is released during digestion from carbohydrates into the blood system, and slow glucose diffusion means that one feels less hunger in between meals. This also makes Zespri® kiwifruit a healthy option for people with reduced tolerance to glucose, such as diabetics.
Still not convinced why you should start each day with a Zespri® Kiwifruit? It takes 240 days for a Zespri® Kiwifruit to be grown from seed to kiwifruit and all Zespri® Kiwifruit are grown under the Zespri® System, a quality assurance programme which ensures that each fruit is grown with the best
orchard management techniques possible, while remaining focused on sustainable development and care for the natural environment.
Zespri® SunGold Kiwifest on 29 May 2016 The Zespri® SunGold Kiwifest is a regional initiative that will begin in Malaysia and carry on in Singapore and the Australia. Starting early at 8.30am in the morning and lasting till 11:30am at Desa Parkcity, the Kiwifest will carry the main campaign message of Wake Up With Zespri incorporating fun elements of family breakfast time.
Tee shares, “We are very pleased to share that one of the main highlights is a special Pop Pilates class led by world-renowned celebrity fitness instructor and founder of Blogilates, Cassey Ho from Los Angeles, the no.1 most watched female fitness channel on Youtube with over 3 million subscribers. She will be flying in to Malaysia specifically for this event and all Malaysian fans will be able to experience a live class conducted by her.”
The Zespri® SunGold Kiwifest is a public event with no entry fee charged, and the line-up of activities include activities by LeelaPass – a children enrichment centre, who will conduct 15-minute blocks of mass participation physical activities including ball games, fun interactive ‘full body’ rock, paper, scissors game, arts and craft and finger painting. The first 500 little Zespri fans to join the games will also receive a limited edition Zespri Kiwifruit World tee by renowned London illustrator and artist, Harry Malt.
Other fun activities include a Smoothie Bike – ride the bike to blend your own kiwifruit smoothies! Community Colouring Wall, Giant Twister and Kiwi Dartboard, Zorb Ball, feel-good freestyle music by DJ Irama, dynamic positive tunes by GTXperiment and a complimentary kiwifruit inspired breakfast.
The first 1500 attendees who bring along the kiwifest leaflet available in each Zespri® SunGold Kiwifruit punnet sold at major grocery centres from 19 to 29 May, will be the proud owners of a limited edition BPA-Free Zespri Water bottle!
“Through our Kiwifest, where family and friends gather to enjoy healthy kiwifruit treats and fun, engaging and educational activities during the start of the day, we hope to cultivate the daily habit of starting each day with a Kiwifruit for a healthy and happy life full of goodness, vigour and vitality, just like a Zespri® Kiwifruit!”
why not wake up early and get some kiwi!