TRANSFORMERS mania is expected to hit a new high at 1 Utama Shopping Centre as renowned branded play company, Hasbro (Malaysia) brings TRANSFORMERS brand extravaganza for fans, with different exhibits and activities that promise to bring smiles from the neophytes to even the most avid TRANSFORMERS collectors and hobbyists.

There will be a special ceremony which the limited edition Chevrolet Camaro featured in the previous TRANSFORMERS movie was unveiled and placed on display for three hours. The car was believed to be one out of only five vehicles in Malaysia.

Speaking at the launch of the event, Ms. Kelly Yip, Brand Manager of Hasbro Toy (Malaysia) Sdn. Bhd. said, “Since 1984, The TRANSFORMERS brand has been bringing entertainment and excitement to kids and fans with our beloved characters like BUMBLEBEE and OPTIMUS PRIME. This event embodies what all of us at Hasbro have worked hard and strived to do, that is to deliver immersive entertaining experience of our brands and story-telling to our consumers, and engage our fans anywhere, anytime, any platform.” Hasbro Toy (Malaysia) is the fully owned subsidiary of Hasbro Inc.

TRANSFORMERS characters Optimus Prime and Bumblebee also made an appearance at the launch and certainly did not fail to mesmerise fans, young and old.  Avid fans also had the opportunity to witness a special display consisting of collectors’ and limited edition figures over the course of the entire event.

Throughout the duration of the 11-day event, visitors will be treated to a special display of collectors’ and limited edition figures over the course of the event. Meanwhile, children will be entertained by a host of activities to keep them occupied during the holidays. These include the Fastest Fingers Challenge, where participating children aged 8 to 12 are required to assemble a complete Combiner Figure in the fastest time possible. Winners of this challenge, which will be held during the weekends, will walk away with a Generations Combiner Leader Figure worth RM249.90. Meanwhile, children aged 5-12 will be given the opportunity to bring out their inner TRANSFORMERS character in the Dynamic 5 Challenge which is designed to promote teamwork and leadership, both of which make up of the essence of the TRANSFORMERS story. Participants will receive a TRANSFORMERS gift upon completion and have the opportunity to have their photo taken with Bumblebee and Optimus Prime statues in front of a cinematic TRANSFORMERS visual background.

The iconic TRANSFORMERS started off as a comic series in the 1980s before evolving into an animated television series that depicts a war amongst the  Autobots and Decepticons that can transform from robots into vehicles and other objects. Set against Cybertron and Earth, the series showcases the Autobots’ continuous battle against the Decepticons to protect the humans. It touches on teamwork and leadership, as showcased by the affinity they have with each other and the respect they show to their leader.

The event was in partnership with i2 Promotions.

More information and updates can be found on Hasbro TRANSFORMERS’ Facebook page.

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