The AirAsia Runway Ready Designer Search will be going regional this year where this year the competition will be expended to other countries which includes Indonesia, Thailand, Singapore, Philippines and apart from Malaysia to provide platform for the young aspiring designer from all over the world to showcase their talents and help catapult into the fashion industry.
It is the second time in collaboration with the Kuala Lumpir Fashion Week Ready to Wear team and was launched by Ms Aireen Omar, CEO of AirAsia Berhad in Kuala Lu,pur today together with Mr Andrew Tan, Founder of KLFW RTW.
The audition will be held in Jakarta (16 April), Manila (23 April) , Kuala Lumpur (30 April) , Singapore (7 May ) as well as Bangkok (14 May ) to discover local talents from each regional city and the Top 3 from the respective cities will represent their country during the Grand Finale in August on the prestigious KLFW RTW 2016 runway.
And this year, both Aireen Omar and Andrew Tan who will be the part of the judges this year accompany with Vivy Yusof, owner of renowned fashion valet e-commerce site FashionValet.com. Alia Bastamam, top fashion designer and Suzie Adnan, Editor in Chief of GLAM magazine will also be joining aas the panel for the Malaysian Auditions.
The designer search opens to local or international students, 28 years of age and below, and currently studying or have graduated from fashion design school in any of the five countries included in the search. Three (3) women ready -to-wear sketches inspired by Asean destinations are to be submited and complete registration form available at klfashionweek.com. Submission deadeline is by 12 April 2016
Throughout the audition rounds in each country, potential young designers will have to present their vision and sketches of Asean-inspired designs to the panel of judges in each city. The Top 3 finalist chosen from each country will have their collection featured at the KLFW RTW 2016 runway this August 2016 and compete for a chance to be AirAsia’s Most Promising Designer 2016
Prizes worth at least RM 350,000 awaits the winner of this competition including a confirmed show seg\gment to showcase his or her full collection at KLFW RTW team: RM 25,000 sponsored by FashionValet to produce a capsule collection and sold on fashionvalet.com, 150,000 AirAsia Big Points, Air Asia or AirAsia X flights as well as many other prizes which will be announced soon.
AirAsia is also KLFW RTW 2016’s Preferred Travel Partner and will be flying in fashion designers througout the AirAsia Group’s extensive route network including Singapore, India, Indonesia, China, Australia, and South Korea to be featured on the KLFW RTW 2016 runway.
Lookout and follow the development of AirAsia Runway Ready Designer Search 2016 via webisodes on Youtube ( youtube.com/user/AirAsia) and other updates via twitter (twitter.com/AirAsia) and Facebook (facebook.com/AirAsia) or the social media hashtag #AirAsiaRunway