Many Malaysians pride themselves in being “strict non-vegetarian” or simply put – plain carnivores. This October and November, Tony Roma’s, famous for its lip-smacking succulent signature beef ribs and steak, pays special tribute to these “meat freaks” with the return of the highly anticipated Tony Roma’s Ribs-Eating Contest 2015.

Besides bragging rights, the winners in the male and female categories can also indulge in Tony Roma’s celebrated ribs, completely free of charge for an entire year!
Until 22 November (in Johor Bahru) and 23 November (in Klang Valley), every purchase of Tony Roma’s Bountiful Beef Ribs (Roma Rack or Full Slab) at any of Tony Roma’s nine outlets  entitles customers  to one entry form. Meanwhile, customers who purchase a Beef 10 dish will get three entry forms.

Eight male customers and eight female customers will be picked in a draw at the end of the contest period to participate in the grand final of the contest. Scheduled to be held at Tony Roma’s in Komtar JBCC and Citta Mall, the final event will take place in the malls on 27 November 2015 and 28 November 2015 respectively.

While female participants have their challenge cut out for them, competing to eat Tony Roma’s indulgent Beef 3, the men will compete with the “heavier” Beef 10! The mechanics for the final event is simple enough – the fastest wins!

Said Johnny Pan, Marketing Manager of Grand Companions Sdn Bhd, Licensed Franchisee of Tony Roma’s in Malaysia, “This is the third time the Ribs-Eating contest is organised for our loyal customers who keep coming back for our delicious menu of signature ribs, world-famous onion loaf and other flame-grilled entrées. In the last Beef 10 contest held in 2009, the winner clocked eight minutes.  That’s the time to beat to set a new record this year.”

Already, the contest has created a frenzy among hardcore meat eaters. Members of a Harley Davidson bikers club were recently seen patronising Tony Roma’s in Citta Mall to chomp down on the eatery’s Bountiful Beef Ribs for a chance to qualify themselves for the contest.
“Besides cruising the open road with the wind in our faces, there’s nothing more satisfying than a juicy world famous beef rib to gratify even the biggest appetite – and Tony Roma’s does it really well!” said club member, Mike Lacey.

For more information about Tony Roma’s Rib-Eating contest, visit

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