• KWC Fashion Mall is the first ever Malaysian wholesale offline mall to go online, bringing more variety to enthusiastic shoppers

• Up to 70 percent of exclusive discount as well as free shipping on selected fashion items in conjunction with the online mall’s new opening with over 2,000 products will be added

11street (www.11street.my), one of the largest online marketplaces in Malaysia, and KWC Fashion Mall, one of Kuala Lumpur’s Must Visit Tourist Destinations, have signed a memorandum of understanding to embark on 11street’s fast growing marketplace portal to offer wholesale shopping online.

The KWC fashion mall’s products are now live on 11street of which consumers can now enjoy shopping for modern fashion and apparels, delightful gifts and other festive clothing items at wholesale prices.

As more consumers become connected on their devices, there has been a shift as more businesses include omni-channel presence as part of their ongoing strategies to maintain and sustain consumer relationships.

“The partnership between 11street and KWC is significant because this further reinforces our ongoing commitment to expand our range of products and to offer the best variety to consumers. Adding a wholesale mall will certainly widen the online retail site’s repertoire, boost consumer experience and provide more for shoppers to look forward to as 11street continues to add new merchandise everyday.”

“Being a cultural-rich country, Malaysia is known for its vibrant choices of fashion apparels. The partnership between 11street and KWC significantly reinforces our ongoing commitment to enable our consumers to find what they love at 11street with the expanded range of trendy offerings – what’s better than having the best variety of items at wholesale prices!” said Hoseok Kim, Chief Executive Officer of 11street.

Fiona Bong, Centre Manager of KWC expressed that this collaboration will benefit KWC tenants at the physical mall by providing them with exposure to raise awareness whilst offering a positive boost in transactions and sales for their business.

“11street is a gateway to new target audiences for the various merchants that we have under our roof. In today’s fast-paced, cost-conscious and competitive environment, it is no longer enough to rely on just one single go-to-market channel. As such, integrating e-commerce into the mix will definitely help our merchants to grow and achieve better sales, and the same time, it also help bringing awareness to their shops in the physical mall.”

Consumers can also enjoy Raya shopping with fashionable and modern apparels at KWC via 11street’s convenient web portal and mobile app at exclusive wholesale prices. Over 2,000 new items will be added gradually on a daily basis and consumers can access the KWC via 11street’s mobile app, which is designed to enhance consumers’ shopping experience through a well-categorized and intuitive interface.

In conjunction with the Raya festive season, 11street is embarking on several promotions to make this shopping season more memorable by offering up to 70 percent of exclusive discount as well as free shipping on selected items.

“Our broadly collaborative-curated content via a mobile app enables consumers to access hot items and products quicker, especially on the ‘Shocking Deals’ Section where we provide the Lowest Price Guarantee giving consumers better value for their purchases. Coupled with our Hari Raya promotions, consumers can navigate and shop for what they love at 11street effortlessly for themselves, friends and family during this festive season. So do stay tuned for more updates,” Kim ended.


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