KFC Tasty Travels is back with an all-new destination, and this time it is Bombay, India featuring two spicy new products on the menu: the Bombay Fiery Crunch and the Bombay Fiery Crunch Burger – It’s a Spicy Tour of Flavours You Just Can’t Resist.
Its unique marinade of hot chili & spices and crunchy cornflake batter will send your palette into a frenzy that only the spices of Bombay can do.
The Bombay Fiery Crunch is specially made to bring you closer to the flavours of India by using our fresh & succulent chicken, marinated with special spices & chilies, battered with Crunchy Cornflakes and fried to perfection.
This amazing series is also available in our signature burger range for those who live life in the fast lane and enjoy grab-and-go products.
“Bombay is a city rich with unique cultural heritage, spices and food. With its recent rapid transformation to be a modern city, going there could be an expensive treat just to experience and enjoy the flavours of Bombay. So we thought why not with the 3rd destination of our KFC Tasty Travels series, we bring the flavours of Bombay to our beloved Malaysians through our Bombay Fiery Crunch” said Ling Mee Jiuan, Senior Vice President, KFC Malaysia.
“The abundance of spices and flavours are just so irresistible and now we can have it right here on our doorstep,” she continued.
For the first time KFC’s Tasty Travels series is available with the Lunch (12pm – 3pm) & Dinner (6pm – 9pm) Treats giving you more value for your buck costing only RM10.95 for a two-piece combo that comes with Cheezy Wedges, Butterscotch bun & Sjora Mango Peach drink. The ala’carte burger starts from only RM7.95 and the combo meals start from just RM9.95.
This campaign is supported by TV, radio, and newspaper advertising, online digital media, outdoor and point-of-sales materials for a wider reach to customers. KFC Bombay Fiery Crunch and burger is now available nationwide at all KFC restaurants for a limited time only starting from 29 October 2014, so don’t miss it!