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AFRICA-MALAYSIA INTERNATIONAL FASHION SHOW 2014

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2014 is ‘Visit Malaysia’ year. Promoting the opportunities that exist in building greater liaison through trade and tourism is a key to making this year a success. Fashion, with its universal appeal is a great way to create a bridge that can initiate understanding and conversation between
African nations and Malaysia.

Africa-Malaysia International Fashion Show, an initiative of both Standard Pacific Global Sdn. Bhd. & ASTRALSkyline (M) Sdn. Bhd has invited Nineteen most celebrated and successful fashion designers from across the Africa continent and five top Malaysian designers that have risen to prominence both within the continent and globally, to present their Fall 2014 collections in Malaysia.

Africa –Malaysia International Fashion show is the first and biggest African event of its kind in Asia. It is a unique and innovative event focused on raising global awareness, especially in the Asia-Pacific
continents to celebrate the work of African and African inspired designers, promoting and celebrating African rich cultural heritage.

A collaborative catwalk and exhibition, highlighting the industry’s established and emerged African designers. AMIFS is at the forefront of capturing the surge of the African inspired trends in the fashion industry. The show would also serve as a platform to link celebrities, local & international editors, buyers, agents, public figures, fashion gurus and the business community.

As a multifaceted event, it is also billed to showcase Malaysia as a patron of heritage and progress the world over. This will open doors to new markets for African Fashion talents and at the same time, promote Malaysian Fashion professionals to the potential of African heritage and current trends. Thus the show is tailored to creating new opportunities both for African and Malaysian companies to showcase their presence in the region.
As an event that inspires creativity and promotes diversity, the main objective of the show is to enhance the African fashion labels by providing a platform for established and emerging African & Malaysian fashion designers to showcase their talents to a broad audience.

The Africa-Malaysia International Fashion Show 2014 will provide participating designers with an affordable global showcasing platform, to bridge the gap between them and their potential clients and also to generate international exposure while growing their business thereby boosting the economies of both African countries and Malaysia.