Avenue K is organizing Kuala Lumpur’s very first balloon run happening on the 10th of August 2014 at 7:30 am. The 5 kilometre fun run will take place in the vicinity of the trendy new shopping mall along a scenic route within the city centre mainly via Jalan Pinang, Jalan Binjai and Jalan Mayang.
Participants will be divided into the Men’s Open, Women’s Open and the Family category where any two parents with two to four children are eligible to take part under this group. There will also be cash prizes for the top ten winners in each category and the top 50 finishers in the men and women category will also receive a medal.
The interesting concept behind this run is that runners are required to tie four balloons to any part of their body to be carried with them throughout the 5 km route which strategically connects various city attractions such as the twin towers and the Kuala Lumpur Craft Complex, starting and finishing at AK’s main entrance on Jalan Ampang. The balloons will act as time boosters which will deduct 5 seconds from their official finishing time, per balloon once they complete the race.
The AK Balloon Run aims to bring together KL urbanites and infuse a neighbourly community spirit via a healthy activity that injects a unique element.
According to Sue Wang, Avenue K’s General Manager, “We believe in offering exciting experiences for all our shoppers. Hence, the balloon run’s creative concept, which is the first of its kind in Malaysia”.
“We would like to spread the message that Kuala Lumpur is a fun city and Avenue K embodies that very idea. It’s a cool urban hub where individuality and creativity is celebrated,” she added.
Judging from the overwhelming response this year, Avenue K plans to make the AK Balloon Run an annual event, with even more participants next year.