• Skip to content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer
  • Home
  • About
    • About Malaysian Foodie
    • Featured
    • SPONSORS
  • Privacy Policy
  • Disclaimer
  • Sitemap
    • EAT.DRINK
      • Food Review
      • Food Promotion
      • Food News
      • Event
    • STAY
      • Hotel Review
      • Hotel News
    • EXPLORE
      • Singapore
      • Taiwan
      • Thailand
  • More
    • Invited Review
    • Malaysia Food Blogger List

Malaysian Foodie

Food • Hotel • Travel • Event

  • EAT.DRINK
    • Food Review
    • Restaurant Promotion
    • Editor Picks
    • Dining In The Mall (Klang Valley)
    • What’s New!
    • Restaurant List
  • HOTEL
    • Room Reviews
    • Hotel News
  • TRAVEL
    • Hong Kong
    • Japan
      • Kyoto
      • Osaka
    • Macau
    • Malaysia
      • Kuala Lumpur
      • Malacca
      • Penang
      • Perak
      • Selangor
      • Sabah
    • Taiwan
    • Thailand
    • Singapore
  • Event
  • Lifestyle
    • Apparel
    • Books
    • Beauty
    • Craft
    • Electrical & Household Appliances
    • Food Product
    • Gadget
    • Online Shopping
    • Parenting/Kids
    • Property
    • Renovation/ Furniture
  • RECIPES
    • Cakes
    • Cookies
    • Desserts
    • Drinks / Smoothies
    • Mains
    • Pasta
    • Steamed Food
    • Cooking With Gadgets
  • Dining In The Mall
  • Ramadhan 2020
  • RMO
You are here: Home / Food News / TONY ROMA’S GOES ON AGGRESSIVE MODE IN MALAYSIA: Announces 4 new outlets & regional training centre for Asia Pacific

TONY ROMA’S GOES ON AGGRESSIVE MODE IN MALAYSIA: Announces 4 new outlets & regional training centre for Asia Pacific

June 4, 2014 By StrawberrY Gal - Food News 4 Comments

More Malaysians will soon be able to indulge in Tony Roma’s signature flamed grilled ribs as the American casual-dining chain embarks on an aggressive expansion plan in Malaysia with three new outlets in the Klang Valley and a maiden venture into Johor Bahru by the end of this year.

Revenue Valley, the franchise holder of Tony Roma’s in Malaysia also announced that Malaysia will become the Regional Training Centre (RTC) for the Asia Pacific region starting the third quarter of 2014.

Tony Roma’s came to Malaysia in 2006 when Revenue Valley Sdn Bhd acquired the Malaysian franchise. It launched its seventh outlet in Nu Sentral Shopping Mall yesterday, just a month after it unveiled its sixth outlet in Citta Mall, Petaling Jaya.

Founded in North Miami, Florida in 1972, Tony Roma’s enjoys a sound reputation as a cosy family hangout and is now available in over 150 locations in six continents. It has today become the world’s largest casual-dining chain specialising in ribs.

In Malaysia, the dining chain is targeting further growth by reaching out to young professionals and students with a series of offers and promotions. It will break new grounds in Johor Bahru City Centre (JBCC), its first outlet outside of the Klang Valley in September, and in IOI City Mall, Putrajaya by year-end.

“Our decision to open an outlet in JBCC was due primarily to the overwhelming requests and feedback we have been receiving from our guests from Johor and Singapore over the past few years,” said Mr. George Ang, Chief Executive Officer of Revenue Valley during the Grand Opening of Nu Sentral outlet yesterday. Mr. Ang added that the franchise has been growing steadily every year since its entry into the local market and is confident it will continue to gain popularity among Malaysians.

Some signature entrees have been adapted to cater to its Malaysian consumers, such as its range of grilled beef ribs. As part of the innovation, Tony Roma’s Malaysia has created its own specialty, lamb ribs, which are marinated and flame-grilled with signature local seasonings. This highly-in-demand entrée is available only in its Malaysian outlets. The lamb ribs dish was voted as the “Best Lamb Ribs in Town” by patrons in the Tony Roma’s Ribs Election Showdown in 2012.

Mr. Ken Myres, President of Romacorp Inc. said the year 2014 is the perfect year to expand Tony Roma’s presence in Malaysia.

“There are vital signs that the Malaysian economy is growing, and having delivered a consistent record of growth in Malaysia, Tony Roma’s has every reason to be positive about our future performance here,” Myres added. Romacorp is the operator of the Tony Roma’s global franchise.

Mr. Myres said that Malaysia was an ideal location as a RTC due to its highly skilled professionals, easy accessibility and cost-effectiveness. He explained that Tony Roma’s Malaysia will provide comprehensive training, which includes: customer service, cooking, food preparation, food hygiene, supply chain and cost management, using the latest kitchen equipment and operational procedures to Tony Roma’s employees across the region.

The Grand Opening of Tony Roma’s Nu Sentral outlet was a star-studded affair as celebrity food lovers joined in the joyous occasion. They enjoyed a scrumptious dinner that included the restaurant’s signature ribs and steak. At the event, guests were entertained by the thumping rhythm of pots and pans, as performers conjured a lively, musical ruckus using kitchenware as percussions.

In 2014, the casual dining chain is also looking to penetrate new markets within the Asian region, including Myanmar and Bangladesh.

Restaurant: Tony Roma's Category: Food News


Related

  • TONY ROMA’S OPENS ITS SIXTH OUTLET IN CITTA MALL
  • CALLING ALL MEAT LOVERS: ARE YOU WORTHY TO EAT FREE FOR A YEAR AT TONY ROMA’S ?
  • CHOW ‘EM RIBS DOWN LIKE A CHAMP @ TONY ROMA’S!
  • A PERFECT 10 FOR TONY ROMA’S! : CELEBRATING A DECADE OF MALAYSIAN HOSPITALITY
  • TONY ROMA’S LUNCH PROMOTION

Reader Interactions

Comments

  1. Stuart says

    July 27, 2014 at 5:09 pm

    It is very annoying that pork is removed from the menu. There is more than Malaysians living in Johor. It’s not Tony romas if there is no baby back ribs on the menu. What’s the point

    Reply
    • MuslimBoy says

      August 26, 2014 at 5:34 pm

      well, you can always fly to singapore to enjoy your pork ribs.. the management had made smart decision consider malaysia is a muslis majority country.

      Reply
  2. Stuart says

    August 27, 2014 at 11:45 pm

    Small minds!!!

    Reply
    • mojo says

      September 17, 2014 at 9:19 pm

      We malaysian/muslim affordable to pay for the bills so the mgmt decided to appreciate us. Its not abt small minds, its about respecting others believe and disbelieve. Cheers

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

  • Facebook
  • Google+
  • Instagram
  • Pinterest
  • RSS
  • Twitter
Malaysian Foodie

Latest

  • Tao Chinese Cuisine brings you with the Takeaway CNY Meals! January 20, 2021
  • Celebrate Chinese New Year with The “ Private Hot Pot” at Aloft Kuala Lumpur January 19, 2021
  • Purple Cane brings you with the Lucky Tea Gift Set ! January 19, 2021
  • Matcharo brings you with Unique Matcha Shake! January 17, 2021
  • Crave Poppadoms at Home with Uncle Saba January 17, 2021
  • Seafood Penne with Alce Nero January 17, 2021
  • Celebrate CNY with KGB Nai Yao Burger! January 17, 2021
  • Celebrate Chinese New Year with The LEGO Group with New Sets Inspired by the Chinese Culture and Activities for the Families January 16, 2021
  • Carlsberg Malaysia pledges RM2 mil in food & education aid to give ray of hope to underprivileged Malaysians January 16, 2021
  • RING IN THE PROSPEROUS YEAR OF OX WITH THE WESTIN KUALA LUMPUR January 16, 2021
  • A WHOLE NEW HANDS-FREE CLEANSING EXPERIENCE January 16, 2021
  • Usher in Happiness this Chinese New Year with Marks & Spencer January 16, 2021
  • VIT’S Instant Noodle Certified Halal since 1980 January 15, 2021
  • Turn up the “huat” this MCO with SHOP by Travel Recommends! January 15, 2021
  • Mainland: natural cheese made the New Zealand way January 15, 2021
  • AN OX-PICIOUS GOLDEN YEAR AT SHANGRI-LA HOTEL, KUALA LUMPUR January 14, 2021
  • Luk Yu Tea House Reopens @ The Starhill Gallery! January 13, 2021
  • Ronald McDonald House in Hospital Tunku Azizah Aims to Ease the Burden of Families January 13, 2021
  • GLOBAL CULINARY ICON GORDON RAMSAY PARTNERS SUNWAY RESORT TO LAUNCH FIRST RESTAURANT IN MALAYSIA January 13, 2021
  • Cupcakes from The Cakery this Chinese New Year! January 12, 2021

Secondary Sidebar

EXPLORE

travel in japan

travel in hong kong

travel in macau

travel in taiwan

travel in thailand

Footer

Copyright © 2008–2021 Malaysian Foodie