Cristiano Ronaldo, one of the most famous footballers today has become an official endorser of KFC Malaysia’s latest campaign and with football fever just around the corner, KFC Malaysia introduces its all new KFC Variety Bucket and Hotbox in conjunction with the football season.
“The football season is such a powerful experience which enables KFC and Malaysians to join together in celebration of the world’s most popular sport – Football,” said Ling Mee Jiuan, Senior Vice President, KFC Malaysia.
“With its tagline, Share the Taste, Share the Passion, what better way to watch your favourite teams battle it out on the field with family, friends and the all new KFC Ronaldo Variety Bucket that comes equipped with an assortment of KFC products for a group of four to five people or the KFC Ronaldo Hotbox created especially for all KFC lovers who enjoy a bigger eat,” she added.
Variety bucket consists of five pieces of chicken, four pieces of boneless chicken, eight pieces of potato hash-rounds and onion rings, one honey mustard dip, one BBQ dip, and two free large fries and can be purchased for the affordable price of only RM39.90. As for the KFC Ronaldo Hotbox, it comes with one piece of chicken, one drink, four pieces of potato hash-rounds and a choice of your favourite burger starting from RM8.95. Both the Ronaldo Variety Bucket and the Ronaldo Hotbox are available throughout Malaysia except KLIA, LCCT and Penang Airport (price may vary by location).
On top of all this excitement, KFC will also be releasing Cristiano Ronaldo limited edition premiums on a triweekly basis which will start with 6 different designs of 8gb USB Drive at RM19.90 and will continue with the Multipurpose Pouch, Water Tumbler and Headphones that can be purchased along with any KFC product. The advertising and promotional strategy for this promotion includes TV, radio and press advertising, digital/online media, outdoor and point-of-sales materials for a wider reach to customers. The KFC Ronaldo Variety Bucket, the KFC Ronaldo Hotbox as well as the Cristiano Ronaldo Premiums have been available since 24 March 2014 at all KFC restaurants in the country (except those stated).